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Chapter
Chapter 4: Crafting Your Go-to-Market Strategy
This chapter covers developing a comprehensive launch plan, including defining your ideal customer profile, outlining marketing channels, and creating compelling messaging.
- 01
Understanding Your Target Audience and Ideal Customer Profile (ICP)
- 02
Defining Your Unique Value Proposition (UVP) and Messaging
- 03
Selecting Your Go-to-Market Channels and Tactics
- 04
Building Your Sales and Marketing Funnel
- 05
Pricing Strategy and Monetization Models
- 06
Developing Your Customer Onboarding and Success Plan
- 07
Measuring and Optimizing Your Go-to-Market Performance