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Chapter
Introduces a proprietary, actionable framework (Content, Acquisition, Rituals, Engagement, Scaling) for designing and structuring a community strategy from the ground up.
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Introduction: The Need for a Deliberate Community Architecture
Deconstructing C.A.R.E.S.: An Overview of the Five Core Pillars
Pillar 1 - Connection: Engineering Pathways for Member Interaction
Pillar 2 - Authenticity: Building Trust Through Transparency and a Genuine Brand Voice
Pillar 3 - Recognition: Creating Systems to Acknowledge and Reward Contribution
Pillar 4 - Engagement: Designing the Content, Events, and Rituals that Drive Participation
Pillar 5 - Sustainability: Ensuring Long-Term Health Through Governance, Scalability, and Value Creation
The C.A.R.E.S. Implementation Playbook: A Step-by-Step Guide
Case Study Deep Dive: How Top Brands Apply the C.A.R.E.S. Model
Measuring Success: A C.A.R.E.S.-Aligned Metrics Framework
Conclusion: Embedding C.A.R.E.S. into Your Organization's DNA