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Chapter
A step-by-step guide for launching a new community, covering platform selection, initial member recruitment, and strategies for seeding engagement and establishing cultural norms.
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Introduction: Pre-Launch Strategy and Your 90-Day Blueprint
Days 1-30: The Foundation - Seeding Content & Recruiting Founding Members
Days 31-60: The Ignition - Sparking Conversations & Establishing Rituals
Days 61-90: The Momentum - Empowering Champions & Gathering Feedback
The 90-Day Launch Scorecard: Metrics That Matter
Case Study: Dissecting a Successful 90-Day Community Launch
Common Pitfalls in the First 90 Days and How to Avoid Them